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Keller, Kevin Lane
|Abstract:||Marketing’s broader importance extends to society as a whole. Marketing has helped introduce and gain acceptance of new products that have eased or enriched people’s lives. It can inspire enhancements in existing products as marketers innovate to improve their position in the marketplace. Successful marketing builds demand for products and services, which, in turn, creates jobs. By contributing to the bottom line, successful marketing also allows firms to more fully engage in socially responsible activities.|
|Description:||xxii,131 hlm; 23 cm|
|Appears in Collections:||Management|
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|Marketing_Management__14th_Edition_.pdf||Marketing is of interest to everyone, whether they are marketing goods, services, properties, persons, places, events, information, ideas, or organizations. As it has maintained its respected position among students, educators, and business people||34.01 MB||Adobe PDF||View/Open|
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