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Browsing by Author "Abror, Abror"

Browsing by Author "Abror, Abror"

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  • The role of socialmedia in the political involvement ofmillennials 
    Solling Hamid, Rahmad; Abror, Abror; M. Anwar, Suhardi (Spanish Journal of Marketing - ESIC Emerald Publishing Limited, 2022)
    Purpose – This study aims to examine the relationship of information quality of social media, social media reputation, social media political marketing activities, trust and political involvement of millennials. Methodology ...