Abstract:
The digital ride-hailing technology-based transportation mode is one of the transportation businesses that can still
survive the COVID-19 pandemic. In Indonesia, this service is not entirely deactivated but only limits some service features
adjusted to the COVID-19 handling protocol. This study intents to explore the effect of attitude, user satisfaction, trust, and
subjective knowledge on continuance intention to ride-hailing services during the Large-Scale Social Restriction (PSBB) period.
Considering that the total population in this study is unknown, there were 225 respondents taking part in this study taken by a
non-probability sample. Hypothesis testing is done using the Structural Equation Model technique. Based on the research results,
trust has a significant effect on attitude, user satisfaction has a significant impact on trust, trust construct either directly or indirectly
has a considerable impact on continuance intention, which is mediated by attitude, user satisfaction directly and indirectly has a
significant impact on attitude mediated by trust, attitude has a significant effect on continuance intention, user satisfaction indirectly
has a considerable effect on continuance intention which is mediated by attitude and trust, and subjective knowledge has a significant
effect on continuance intention. Furthermore, this study's outcome administer empirical uphold for the acceptance model of
information technology Theory of Reasoned Action by adding the constructs of trust, subjective knowledge, and user satisfaction to
the research model. Wherefrom the seven hypotheses proposed, all of them can be accepted.
