Abstract:
Strategic issues regarding the development of Micro, Small, and
Medium Enterprises (MSMEs) need to get significant attention
from the government to develop and be more competitive with
other economic actors. Various MSME development policy
agendas do not have a comprehensive and implementable program
to build a solid MSME sector. This study aims to identify the
obstacles and solutions faced by (MSMEs) during the Covid-19
Pandemic. This research method is a qualitative method with
media analysis using steps coding content using NVivo software as
the analytical tool. The research findings show that development,
capital, marketing, product, and technology are the main problems
faced by MSMEs to survive amid the Covid-19 pandemic. MSMEs'
solutions include creative economy, accessing capital, loan
restructuring facility, digital marketing, digital marketing training,
human resource capacity, online business, and credit facilities.
